At some point in the early 2000’s, I began reading and following Seth’s work through his blog that you can follow here: www.sethgodin.com. Seth is a marketing icon. He’s inspired me through his Ted Talks and numerous books. My favorite being Permission Marketing. But mostly I’ve enjoyed his blog. He writes daily, to the point, and speaks his mind. If you are a business owner or entrepreneur, you’ll be doing yourself a huge favor to read his work. He’s helped me through good times and bad. Through business failures, startups, and successes. Next to Dr. Lisa Scheer, no one has had more impact on my business thinking than Seth Godin.
Recently, I’ve been even more inspired by Seth. I received his new book “What Does it Sound Like When You Change Your Mind?”. This is not your ordinary book. For starters, it weighs 17lbs and is in an 11 x 17 format. It’s 740 pages long. And serves as a compilation of his writings and speeches and musings for the last 5 years. It will be a labor of love to page through and enjoy this book. The book is packed with new and old ideas. Snipets of insight, laid out with a picturesque format that can only be seen to be appreciated. (My copy is in my office. If you ever want to come by and thumb through it, just ask. I’ll be happy to show it off!) Seth, Thank You for all you do for entrepreneurs.
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Directions: Preheat oven to 350 degrees and line cookies sheets with parchment paper. Combine cake mix, eggs, and oil until smooth. Scoop small dough balls a little smaller than a Tablespoon onto cookies sheets and bake for 5-7 minutes. (Cake mix cookies will bake up tall and not spread too much so if you want a flatter cookie, pat the dough balls down a little before baking.)nLet cool for 2 minutes and then gently press an unwrapped Hershey Kiss into each cookie.
Recipe courtesy of Your Cup Of Cake