Investment

December 21, 2021

The Cobra Effect and Inflation

The Cobra Effect is an unintended consequence where unintended behavior is ignored, making a problem worse than it originally was. When Delhi India was under British rule in the late 1800s, Delhi was infested with Cobras. As a result, the British incentivized farmers and locals to kill cobras by paying them a bounty when they brought a dead cobra to them. This effort worked in the short-run, reducing the population of cobras in the area, but eventually it became hard to find cobras at all. Despite this, the people still wanted to make money from the bounty, and since there […]
December 6, 2021

TRUE Traits for Successful Investing

When it comes to investing, the big decisions are driven by how much money to have in stocks, bonds, and cash. TRUE’s Traits for successful investing are listed below to help you allocate your money based on your long-term plan. Trait #1: Try to have 4-6 months of cash on hand for emergencies. Trait #2: If you need the money in the next 12 months, then it should be in cash. If you need the money to start a business in the next year, there is no sense in risking this money in the stock or bond market. We recommend […]
January 16, 2020

Lessons we learned from the last decade…

2010-11: Aftershocks of the Great Recession The best way to see how much can change in a decade is to remember how things were at the end of the last one.  In 2010, we were coming off the worst decade for stocks since the 1930s. The Great Recession had devastated the retirement savings of millions of people. Many of the world’s most famous financial institutions had collapsed.  And the national unemployment rate was near 10%.1 It was a scary and uncertain time. Many investors had fled the markets entirely by 2010, some for good. As a result, they missed a […]
October 10, 2019

Considering Cannabis

We’ve been watching the cannabis marketplace for quite some time. We’ve been reading articles, studying newsletters, and looking for investment opportunities. Many of you have asked why we aren’t in the space already. To be frank, we thought the evaluations were too sky high over the last year. However, there’s been an aggressive decline in global cannabis stocks during that time, as well*. This drop in stock price may be a great entry point, but the cannabis marketplace is full of a number of risks not faced by most stocks and ETFs we typically invest. Today, the federal government still […]
July 1, 2019

Providing for your pet: An estate plan for Fido

When you are sitting around your dinner table, having tough conversations about your legacy, your children’s future, and how to plan for what’s ahead, don’t forget about the ball of fur at your feet, waiting for the next crumb to drop! 68% of U.S. households have a pet, and as pet owners ourselves, we understand that a dog, bird, or even a herd of cats, are considered part of the family! No matter how many things Fido chews up, you love him all the same. So what does Fido’s future look like when you’re gone? Include your pet in your […]
December 15, 2016

Thinking Forward – The Blessed Madness of Seth Godin