Uncategorized

April 2, 2020

Breaking Down the CARES Act

We will be posting updates on all stimulus packages on True Wealth & Company’s LinkedIn Page.  To get notifications when we post updates, click on the link for the stimulus package you are interested in and choose to “Follow” the page.   Coronavirus Stimulus – Families Coronavirus Stimulus – Businesses   As you know, the coronavirus pandemic has created both a health crisis and an economic crisis. As of this writing, there are over 160,000 known cases.1 By the time you read this, there will certainly be more – and that number does not reflect those who have been infected but […]
March 19, 2020

React… by not Reacting

We know when there is global panic, it can’t help but to spill over into our families. We know a lot of people are concerned. While we haven’t had a ton of panicked client calls, (we are proactively dialing out as fast as we can), and our clients tell us repeatedly, “you have trained us well”, we have had a few folks who are nervous about current events. And those few prompted this outreach. It’s natural to fear the unknown. We are all human. And when “they” yell long enough, and loud enough, that the sky is falling, we all […]
March 19, 2020

React… by not Reacting

We know when there is global panic, it can’t help but to spill over into our families. We know a lot of people are concerned. While we haven’t had a ton of panicked client calls, (we are proactively dialing out as fast as we can), and our clients tell us repeatedly, “you have trained us well”, we have had a few folks who are nervous about current events. And those few prompted this outreach. It’s natural to fear the unknown. We are all human. And when “they” yell long enough, and loud enough, that the sky is falling, we all […]
March 12, 2020

Investment Strategy vs. Managing Investments… Aesop on Finance – Part Five

When it comes to investing, almost everyone would agree that it is smart to have an investment strategy. Using a strategy, as opposed to “just winging it” or “going with your gut”, can help prevent you from making decisions based on emotions or snap judgments. That’s important, because emotional decisions can cause people to experience more volatility and take on more risk than they can afford. That is why I always ask prospective clients, “What’s your investment strategy?” Some people blink and admit they don’t have one. Others just shrug and say, “A little of this, a little of that.” […]
March 5, 2020

Don’t let greed burden you… Aesop on Finance – Part 4

Need vs. Greed Recently, I’ve been thinking about investing. “What’s so special about that?” you’re probably wondering. After all, I am a financial advisor, so it’s my job to think about investing. But lately, my thoughts have taken on a slight twist. “Why do we invest at all?” is the question I’ve been pondering. It’s a question all investors should be asking themselves. Generally speaking, there are two broad reasons why people invest their hard-earned money. The first reason: simply because they want more of it. Some people want as much money as possible and figure investing is the best […]
February 20, 2020

Acting on impulse?… Aesop on Finance – Part Two

Ever notice how much human beings act on impulse? Advertising companies sure do. So do car dealerships, banks, and your local gym. Every time you go to the checkout counter at a grocery store, the strategically-placed candy bars and tabloid magazines are practically crying out: “Buy me!  Buy me!”… even though five minutes before, you neither needed nor wanted them. Pay attention next time you watch TV, or go to a store, or open your mail. Entire industries are built on capturing the human impulse. Most of the time these impulses are harmless enough, but the worst of them can […]